Why You Should Build Your Brand Through Video

Youtube, Vimeo, Vine, Instagram Story and Snapchat… any of these sound familiar? The big leagues of media have one thing in common: video.

Nowadays with more and more content being posted on the internet, it’s no wonder motion picture has a big impact on audience perception.

If you’re a brand, an entrepreneur, a freelancer, or simply just someone who wants to tell a story… here’s why you need to climb aboard this media train:

● Videos provide a 74% increase in visitors’ understanding of a product.
● 45.5% of Internet users view at least one video over the course of a month.
● An average user spends 16 minutes and 49 seconds watching online video ads every month
● 80% of users remember the videos they watch online
● 46% of users take action after viewing a video online
● Your website visitors are 64% more likely to buy a product after watching a video.
● When video is included in an email there’s a 2 – 3 times increase in Click through Rates (CTR)

Apart from that, building a brand through video allows you to tell more than words. Remember the saying, “a picture’s worth a thousand words”? Well let’s substitute that with video.

Vine is a great example of that adage. Maximizing the 6-second attention span of its audience, vine has been the avenue for entertainment where unknown entities get popular really fast.

Another is Snapchat. Prior to Facebook and Instagram allegedly mimicking its signature “story” feature, Snapchat has been the most popular social network among teens, according to a report by Mashable. And as of April 2017, Snapchat and Instagram are still the most popular social media platform.

This isn’t including the countless brands and personalities already using the media channels.

So where does your brand stand?

Take a piece of the pie now. Here’s how you can use video to your advantage:

  • Create a video to promote the behind the scenes of your business or brand
  • Promote social proof by getting your loyal customers’ in-person reviews
  • Show how awesome your company is and your culture by interviewing your employees
  • Make a living as a videographer capturing moments from pre-nuptials, pre-natal shoots to wedding and first milestones
  • Better your Youtube reach by creating more engaging and relevant content for your audience
  • Upgrade your skills as a basic marketer to a marketing maven with video content
  • Record gatherings and events across your community
  • Promote your organization’s advocacy through shareable video clips

And there are so much more!

Which is why, I’m fortunate to be able to attend Dennis Abad Aka “Shodensan’s” Building A Strong Brand Using Videos.

Building a Strong Brand Using Videos | Manila Workshops | Earth Love Skin

I’ll be upfront and say I’m quite biased when I say this is a good workshop to go to. Shoden is actually one of my peeps in the freelance group I’m a member of. I’ve seen his tips and man, this dude provides value as much as he can.

Fortunately I’ll be able to meet him this Saturday. I can’t wait to blog about what I’ve learned after the workshop!

Register for the workshop

What you Will Learn

● Introduction (30 minutes)
○ Define your brand keywords
○ What is Video Marketing and why is it important?
○ What videos can you create vs what you actually cover

● Brand-building Video – Tools (30 minutes)
○ The Video Camera (DSLR, Mirrorless or Mobile?)
○ Video Supports and Stabilizers
○ Video Editing Software ( Adobe Premiere, Final Cut, Filmora )
○ Audio Requirements

● Brand-building Video – Techniques (1 Hour)
○ How to Film Interviews
○ Filming Non-Actors or Normal People
○ Getting Great Responses from Interviewees
○ Shooting B-Roll

● Brand-building Video – Storytelling (1 Hour)
○ Basics of Storytelling
○ Storytelling for Organizations

Who should attend?

– Corporate communication professionals
– Digital marketing agency staff
– PR practitioners
– Video producers / Videographers
– Content publishers
– Or anyone using video to sell or raise awareness of a product, service or cause.

Building a Strong Brand Using Videos | Manila Workshops | Earth Love Skin

Event Details:

Date: June 10, 2017
Time: 9AM – 12NN
Venue: PenBrothers
6F 100 OPL Building, C. Palanca cor. Dela Rosa St. Legazpi Village, Makati City

Learning Rates:

  • Early Bird Rate: Php 1,000 (until May 22)
  • Regular Rate: P1,500
  • Bring-a-Buddy Rate: P2,500

**Workshop Fee is inclusive of handouts, certificates, giveaways and snacks!**

For more details contact:
VENI – veni.anabo@manilaworkshops.com | 09272816651

Click here to register for the event

#LoveLearning #ManilaWorkshops #GlobeMyBusiness #BuildingBrandUsingVideos

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Note: This post was sponsored by Manila Workshops, Dennis Abad, Globe MyBusiness Academy, Alfox Printing Services, When Worlds Collide Photography, Penbrothers. Read more about this blog’s partnerships & disclosure policy for more information.

Design Your Health 2016

Hey Filipino dreamers!

Be part of the first Health and Wellness Fair this October!

Design Your Health is a 2-day holistic health and wellness fair that aims to promote holistically healthy lifestyle.

It showcases the importance of your physical, emotional, mental, and spiritual activities that affect the overall design of your health and well-being.

Aimed towards entrepreneurial moms, young professionals, and health-conscious consumers, Design Your Health proposes a unique approach to wellness. Attendees and participants will be treated to a healthy mixture of stores, workshops, clinics, and talks that introduce and showcase a holistically healthy lifestyle.

It’s happening this October 8 and 9, 2016 at the Mandala Park, Shaw Boulevard, Mandaluyong City.


The event will feature 50 bazaar exhibitors: workshops on arts, fitness and entrepreneurship; and talks by experts on health and wellness.

Click on below links to see what workshop/ class that suits your needs and preferences best:

Entrance Fee to the Expo: 150php (FREE if you register to at least 1 of the workshops)

Register here:

Design Your Health is brought to you by Unilab Foundation. All proceeds of the fair will go fund the health programs of Unilab Foundation particularly on kids’ nutrition, therapeutic and developmental play for children, and employment of persons with disabilities.

Tiffany Vargas
for inquiries or sponsorship.

I highly recommend on going. I’m stoked to see what’s in store for us tomorrow. Remember, wellness is overall. It starts within you, through you and by you.

See you tomorrow, dreamers. Keep on thriving. ?✨

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Note: This post was sponsored by Unilab Foundation and Mandala Park. Read more about this blog’s partnerships & disclosure policy for more information.

Blogopolis 4D Ticket Giveaway

Thinking of growing your blog to the next level?

This Saturday, I will be attending Nuffnang Philippines’ Blogopolis 4D, one of the country’s biggest and most talked about blogging and social media events. And the best part – you can come with me!

I will be giving away one (1) FREE ticket to a lucky reader!

Read on for the full instructions.

more “Blogopolis 4D Ticket Giveaway”